Better Intelligence. Better Decisions.
We give you a deeper understanding of your markets, customers, and competitors, so you can grow faster, be more focused, and avoid expensive mistakes.
Why Strategic Intelligence Matters
2015 Recipient, Intellective Group
Intellective Group was recognized as one of the 50 fastest growing small businesses in St. Louis by St. Louis Small Business Monthly.
As practical strategists with deep roots in analysis and research, we help our clients leverage information so they can move forward with confidence and clarity.
Intellective
in-tl-ek-tiv
(adj.) Having the power to understand; the ability to reason, understand, or perceive relationships, patterns, or differences
New Name, Same Great Strategy
The market research and strategic consulting firm, Aspect Market Intelligence has a new name: Intellective Group.
We bridge the gap between customers and brands with data-driven precision. As the name suggests, Intellective Group recognizes patterns and discerns actionable, strategic insights from existing data pools, and new data gathered from primary and secondary sources. With a proven track record and a scientific methodological approach, we provide brands with the confidence to make informed strategic decisions.
Who We Work With
Environmental Sciences Product Strategy
Our organization worked with a research vendor to better understand the features and functionality of our flagship product which were most important to our customers. We came to Intellective Group and Megg Withinton with the results of that research (which essentially showed a 13-way tie in importance) and asked her to conduct a market study to refine this data and enable us to act upon it. Megg and her team improved the approach and provided us with scientifically sound information that distilled out the most important attributes for our customers. We understand our product better than ever and used the results of that market study to refine the way we present information to our customers. We have prioritized marketing messages as a result of Megg’s work and have seen significant ROI from these marketing changes. Working with Megg and her team was an excellent experience and I would absolutely work with them again.
Recent Posts
I’m not sure if you’ve noticed, but there’s been a huge shift in the B2B marketplace. Somewhere during the economic turmoil of the last several years, the priorities of businesspeople…
I recently completed a project for the Incentive Research Foundation and the Incentive Gift Card Council. The question on the table was how much do US businesses spend on gift…
Marketing Myopia – One of HBR’s Best During a conversation with a colleague this week, the topic of my favorite HBR article of all time came up. This particular person…
There are deep and abiding differences between marketing in B2C and doing so in B2B. I plan to continue to explore these differences in future blog posts, but for today…
My colleagues and I frequently remark that there’s just something sexy about competitive intelligence to our clients. It is the most-requested type of project, and it generates more excitement and…
Businesses today need to move fast. Nobody has enough time or resources to really sit down and plan thoroughly. We’re never going to have perfect information, a perfect product, or…
I’ve put in my time in Corporate America. I’ve worked with people in every size of business, from the Fortune 100 to the brand-new startup with only a few employees. …
Our Customized Methodology Builds Upon Your Competitive Advantage
Your competitive advantage comes from identifying and leveraging the distinctive value proposition that your organization is uniquely positioned to deliver to customers. A standardized, templated approach to your research needs would fail to recognize these unique qualities and thus, deliver insights that draw your business toward the middle.
Our methodology is designed to meet you where you are and determine the approach based on your unique informational needs. This customized approach delivers competitive insights that are original and unique to your business. Also, because they are specific to your organization, the intelligence we provide and the recommendations we deliver are more readily implementable and have more immediate utility than a standardized approach would produce.
