Better Intelligence. Better Decisions.
We give you a deeper understanding of your markets, customers, and competitors, so you can grow faster, be more focused, and avoid expensive mistakes.
Why Strategic Intelligence Matters
2015 Recipient, Intellective Group
Intellective Group was recognized as one of the 50 fastest growing small businesses in St. Louis by St. Louis Small Business Monthly.
As practical strategists with deep roots in analysis and research, we help our clients leverage information so they can move forward with confidence and clarity.
(adj.) Having the power to understand; the ability to reason, understand, or perceive relationships, patterns, or differences
New Name, Same Great Strategy
The market research and strategic consulting firm, Aspect Market Intelligence has a new name: Intellective Group.
We bridge the gap between customers and brands with data-driven precision. As the name suggests, Intellective Group recognizes patterns and discerns actionable, strategic insights from existing data pools, and new data gathered from primary and secondary sources. With a proven track record and a scientific methodological approach, we provide brands with the confidence to make informed strategic decisions.
Who We Work With
Purchase Path Analysis to Understand Customer’s Needs
Our digital marketing agency lacked in-house primary research capabilities and partnered with Megg Withinton and the Intellective Group to design and implement a purchase path analysis for our Telco client to better understand their small business customer’s needs. Megg and her team bring deep research expertise, marketing and business savvy, flexibility and an ability to move quickly. They understand the client’s objective, help define the approach to achieve those objectives, and seamlessly blend in as part of our team in presenting results. The outcome for our client is actionable insights that define strategic direction.
I’m not sure if you’ve noticed, but there’s been a huge shift in the B2B marketplace. Somewhere during the economic turmoil of the last several years, the priorities of businesspeople…
I recently completed a project for the Incentive Research Foundation and the Incentive Gift Card Council. The question on the table was how much do US businesses spend on gift…
Marketing Myopia – One of HBR’s Best During a conversation with a colleague this week, the topic of my favorite HBR article of all time came up. This particular person…
There are deep and abiding differences between marketing in B2C and doing so in B2B. I plan to continue to explore these differences in future blog posts, but for today…
My colleagues and I frequently remark that there’s just something sexy about competitive intelligence to our clients. It is the most-requested type of project, and it generates more excitement and…
Businesses today need to move fast. Nobody has enough time or resources to really sit down and plan thoroughly. We’re never going to have perfect information, a perfect product, or…
I’ve put in my time in Corporate America. I’ve worked with people in every size of business, from the Fortune 100 to the brand-new startup with only a few employees. …
Our Customized Methodology Builds Upon Your Competitive Advantage
Your competitive advantage comes from identifying and leveraging the distinctive value proposition that your organization is uniquely positioned to deliver to customers. A standardized, templated approach to your research needs would fail to recognize these unique qualities and thus, deliver insights that draw your business toward the middle.
Our methodology is designed to meet you where you are and determine the approach based on your unique informational needs. This customized approach delivers competitive insights that are original and unique to your business. Also, because they are specific to your organization, the intelligence we provide and the recommendations we deliver are more readily implementable and have more immediate utility than a standardized approach would produce.