Marketing Myopia
Marketing Myopia – One of HBR’s Best During a conversation with a colleague this week, the topic of my favorite HBR article of all time came up. This particular person had never read the article, and I urged that she…
Understanding the B2B Buyer
There are deep and abiding differences between marketing in B2C and doing so in B2B. I plan to continue to explore these differences in future blog posts, but for today I want to focus on an issue I consider to…
When You REALLY Need Competitive Intelligence
My colleagues and I frequently remark that there’s just something sexy about competitive intelligence to our clients. It is the most-requested type of project, and it generates more excitement and attention than many other types of intel initiatives. And while…