If you know yourself, your customers, your product, your competition, your market, and you know what you don’t know, then you’ll know what to do.
Differentiate in a Competitive Market
Whether you’re launching a new product, identifying growth opportunities in your market, connecting with your customers, or enhancing your brand experience—we give you the data-driven insights to make the most impactful decisions about where and how your resources should be applied to leverage your current assets and maximize your return on investment.
Understand & Engage Your Customers
Whether a company serves the consumer market or the business market (or both), it is imperative to build strategies and tactics with a clear understanding of its customers.
Identify and Prioritize Market Opportunities
Understanding the nature and performance of the marketplace is a critical aspect of developing an effective strategic plan. Without understanding overall market size, segments, growth, and outlook, a business cannot achieve and maintain a strong competitive position.
Leverage Your Data
Everyone is talking about big data and how it will revolutionize the way companies make decisions. We agree there are exciting advancements being made in this area, but we find that our clients often need help with “little data,” such as analyzing and understanding the information in their customer database, or combining information from a few sources to develop a more complete picture. We help companies take a practical approach to organizing, understanding, and leveraging their streams of data—turning it into accessible/meaningful insights used to improve the performance of their business.
Our analytical experts take a pragmatic and resourceful approach to synthesizing internal and external information streams to address clients’ unique strategic challenges.
Our organization worked with a research vendor to better understand the features and functionality of our flagship product which were most important to our customers. We came to Intellective Group and Megg Withinton with the results of that research (which essentially showed a 13-way tie in importance) and asked her to conduct a market study to refine this data and enable us to act upon it. Megg and her team improved the approach and provided us with scientifically sound information that distilled out the most important attributes for our customers. We understand our product better than ever and used the results of that market study to refine the way we present information to our customers. We have prioritized marketing messages as a result of Megg’s work and have seen significant ROI from these marketing changes. Working with Megg and her team was an excellent experience and I would absolutely work with them again.
Focus Your Marketing & Sales Initiatives
Without knowing which of your initiatives are working and which are not, sustained success is left to chance. Determining the most effective marketing and sales tactics can be challenging. Still, as an executive, you’re called upon to make these tactical decisions. We provide you with the information to prioritize marketing resources.
Turn Ideas Into Action
Far too often, strategic planning in today’s business world means lots of talk, some ideas, and rarely any decisive action. Strategy work has become more like blue-sky goal setting that never translates into action. We make sure this won’t be the case for you. Armed with research, we’ll work with you to formulate a strategy and define a roadmap for action.