314-942-3920 info@intellectivegroup.com

If you know yourself, your customers, your product, your competition, your market, and you know what you don’t know, then you’ll know what to do.

Differentiate in a Competitive Market

Whether you’re launching a new product, identifying growth opportunities in your market, connecting with your customers, or enhancing your brand experience—we give you the data-driven insights to make the most impactful decisions about where and how your resources should be applied to leverage your current assets and maximize your return on investment.

Are there competitive dynamics that create opportunities for us?
What do we need to be thinking about now and into the future?
What are the strengths and weaknesses of our key competitors?
How is the competitive landscape changing?
Are there emerging competitors or capabilities that pose a threat to our business?
How do we best set ourselves apart from our competitors to win more customers?
How are we vulnerable to our competitors?

Competitive Landscape Analysis

Competitive SWOT Analysis

Competitive Position Analysis

Purchase Path Analysis

Buyer Experience Analysis

Buyer Needs Analysis

Win/Loss Analysis

Buyer Consideration Drivers

We help you get to know your best customers and uncover what drives their engagement with your brand.

Understand & Engage Your Customers

Whether a company serves the consumer market or the business market (or both), it is imperative to build strategies and tactics with a clear understanding of its customers.

Where can we find more of our best customers?
How can we most effectively target customer acquisition for profitable growth?
What are the different types of customers we have? Which are the most profitable?
Do we have groups of customers we need to address or serve differently?
How do our customers evaluate competitive options and ultimately select a product or service?
Are there various “types” of customers we should approach with different offers and messaging?
What can we do to win their business?
How can we better understand what our customers truly value and need?
How do different customer segments view our products and services?
How do we stack up against competitive offers?

Targeting & Segmentation

Brand Identity Analysis

Product Testing

Buyer Persona Development

Messaging

Product/Concept Development

Customer Satisfaction & Loyalty

Purchase Path Analysis

Customer Win/Loss Analysis

Buyer Consideration Drivers

We help you make informed decisions that focus your resources and maximize your ROI.

Identify and Prioritize Market Opportunities

Understanding the nature and performance of the marketplace is a critical aspect of developing an effective strategic plan. Without understanding overall market size, segments, growth, and outlook, a business cannot achieve and maintain a strong competitive position.

How big is the market?
What is our addressable market opportunity?
Who is doing the spending?
How does the market break down by segment? By product/service?
Is the market changing? Growing, declining, or evolving?
What is our best opportunity for increasing market share?
How much are they spending, and on what?
What is our biggest risk for losing market share?

Market Landscape Analysis

Market Opportunity Assessment

As analytical experts, we take a pragmatic and resourceful approach to synthesizing internal and external information streams to address your unique strategic challenges.

Leverage Your Data

Everyone is talking about big data and how it will revolutionize the way companies make decisions. We agree there are exciting advancements being made in this area, but we find that our clients often need help with “little data,” such as analyzing and understanding the information in their customer database, or combining information from a few sources to develop a more complete picture. We help companies take a practical approach to organizing, understanding, and leveraging their streams of data—turning it into accessible/meaningful insights used to improve the performance of their business.

Our analytical experts take a pragmatic and resourceful approach to synthesizing internal and external information streams to address clients’ unique strategic challenges.

How big is the market?
What is our addressable market opportunity?
Who is doing the spending?
How does the market break down by segment? By product/service?
Is the market changing? Growing, declining, or evolving?
What is our best opportunity for increasing market share?
How much are they spending, and on what?
What is our biggest risk for losing market share?

Our organization worked with a research vendor to better understand the features and functionality of our flagship product which were most important to our customers. We came to Intellective Group and Megg Withinton with the results of that research (which essentially showed a 13-way tie in importance) and asked her to conduct a market study to refine this data and enable us to act upon it. Megg and her team improved the approach and provided us with scientifically sound information that distilled out the most important attributes for our customers. We understand our product better than ever and used the results of that market study to refine the way we present information to our customers. We have prioritized marketing messages as a result of Megg’s work and have seen significant ROI from these marketing changes. Working with Megg and her team was an excellent experience and I would absolutely work with them again.

Steven Smith

Data Organization/Integration and Analysis

Advanced Statistical Analysis & Modelling

Focus Your Marketing & Sales Initiatives

Without knowing which of your initiatives are working and which are not, sustained success is left to chance. Determining the most effective marketing and sales tactics can be challenging. Still, as an executive, you’re called upon to make these tactical decisions. We provide you with the information to prioritize marketing resources.

How do we engage with our customers during various points in the purchase path?
Do we need different marketing strategies for different types of customers?
How do we most effectively allocate our marketing spend across all of our channels?
How can we determine which marketing activities had the greatest impact in bringing in new customers?
How can we help our sales teams target high-opportunity prospects more effectively?
How can we identify our high-value customers earlier in the sales or marketing cycle?

Purchase Path Analysis

Customer Segmentation

Buyer Persona Development

Customer Scoring

Targeting Analysis

Prospect Scoring

Turn Ideas Into Action

Far too often, strategic planning in today’s business world means lots of talk, some ideas, and rarely any decisive action. Strategy work has become more like blue-sky goal setting that never translates into action. We make sure this won’t be the case for you. Armed with research, we’ll work with you to formulate a strategy and define a roadmap for action.

How should we adjust our marketing plans based on our research findings?
Given marketplace conditions, should we reallocate marketing and sales resources?
How can we best use our data to inform our strategic plans?
How do we use our customer data to transform our sales/service experience?
How do we equip our teams to connect more effectively with our customers?
How can we know whether our front-line employees are changing their service behaviors?

Problem Identification

Strategy Consulting

Strategic Roadmap/Action Plan