I recently completed a project for the Incentive Research Foundation and the Incentive Gift Card Council. The question on the table was how much do US businesses spend on gift cards each year? The project has been a great success,…
There are deep and abiding differences between marketing in B2C and doing so in B2B. I plan to continue to explore these differences in future blog posts, but for today I want to focus on an issue I consider to…
My colleagues and I frequently remark that there’s just something sexy about competitive intelligence to our clients. It is the most-requested type of project, and it generates more excitement and attention than many other types of intel initiatives. And while…
